The FTC’s recent enforcement action against Genshin Impact marks a turning point for the gaming industry. In addition to the Commission’s continued broadening of the scope of “child-directed” games subject to COPPA, the FTC took aim at certain in-game features like randomized rewards and multi-layer in-app currencies. As regulations evolve, studios must act fast to stay compliant while ensuring a seamless player experience.

But compliance doesn’t have to be a burden. It’s an opportunity to enhance onboarding, reduce toxicity, and build safer, more engaging experiences that players and parents trust. With increasing pressure from regulators and shifting player expectations, studios need a strategic approach to navigate these challenges.

Join Keywords Studios and k-ID for an expert-led discussion on how publishers can turn compliance into an opportunity to maintain strong player engagement and retention.

Key Takeaways:

• Understand the global impact of new regulations and enforcements and how to stay ahead of compliance challenges.
• Transform regulatory hurdles into opportunities to improve player experience and brand trust.
• Leverage technology + human expertise to streamline compliance and player experience.
• Implement best practices for managing global player experience, and age-appropriate design at scale

This session is essential for game publishers & developers navigating new regulatory challenges, Trust & Safety, Player Support, and Community Leaders looking to create safer experiences, and Legal & Compliance Teams seeking practical solutions for age-appropriate gaming.

Watch On-Demand Now