---
title: Webinar How Automation Creates Proactive Support
description: Customer support automation, you may have heard of it. But how does it actually work to benefit a mobile-first business?
image: https://get.helpshift.com/hubfs/appfollow_744d81c9-1e07-4640-9e85-f5d28882c958-1.jpeg
---

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### ON-DEMAND WEBINAR

# How Using Automation Ceates Proactive Support

**Watch the Webinar On-Demand**

Customer support automation, you may have heard of it. But how does it actually work to benefit a mobile-first business? We're joined by our friends at Helpshift and Kolibri Games to discuss how automation can change the support game and make it truly proactive.

## What Will You Take Away?

- How customer data is a shared language
- Support as the collector and sharer of insights
- How automation helps product get better
- From reactive to proactive support with automation
- Balancing the agent with automation

### WATCH NOW

## Speakers

**Lauren Wade**  
Head of Community Management, Kolibri Games

**Jason Copeland**  
Customer Success Manager, Helpshift

**Alexander Hodes**  
Marketing Content Manager, AppFollow

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