Bot or Not? A Fireside Chat with Ben Terrill of Brex

Who Should Watch?
Customer support leaders who are looking for smarter ways to improve customer experiences and/or who are considering using bots to speed issue resolution. During this webinar, Ben Terrill, Director of Brex Customer Experience, will talk openly about his bot journey.

About Ben:
Ben Terrill has more than ten years of experience in the customer support trenches, working for Fintech and B2B SaaS companies. Learn more about him in this Mobile Revolutionaries profile.


What this webinar covers

Bots have the capacity to address 90% of customer support issues and greatly reduce app churn, but getting started can seem daunting. Find out what Mobile Revolutionary Ben Terrill, Director of Customer Experience at Brex, has to say about using bots to reduce friction in customer support and how he paced Brex’s bot journey.


What you’ll learn

  • How to use bots to reduce support-related costs
  • When to use bots and when to rely on live agents
  • How to determine whether to build a bot or work with a bot vendor
  • Best practices for bot deployment
  • Tips for measuring bot-related customer service success