---
title: "Webinar | Player Engagement Series (6): Own the Player and Payer Journey: Unlock Growth with a Winning DTC Strategy"
description: In this tactical webinar, join Andrew Dubatowka (Head of Marketing, Neon) and Adam Blomberg (Senior Global Client Partner, Player Engagement, Keywords Studios) to learn how leading studios are successfully turning compliance shifts into DTC growth engines — while enhancing player experience.
image: https://get.helpshift.com/hubfs/Neon%20DTC%20Webinar.png
---

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Webinar

## Own the Player and Payer Journey:

## Unlock Growth with a Winning DTC Strategy

**August 28th | 9 AM PDT | 12 PM EDT | 5 PM BST**

**Epic v. Apple/Google. The Digital Markets Act.**

Massive regulatory changes are opening the mobile game economy like never before, and game studios now have a once-in-a-generation chance to take back control, boost revenue, and own the player relationship. The Epic v. Apple/Google ruling and the rollout of the Digital Markets Act (DMA) are opening up more opportunities for game studios to bypass platform fees, launch direct-to-consumer webshops and payment flows, and unlock higher margins.

But regulatory change alone doesn’t drive growth — strategy does.

In this tactical webinar, join Andrew Dubatowka (Head of Marketing, Neon), Yi Chen (Head of Product Design, Neon) and Adam Blomberg (Senior Global Client Partner, Player Engagement, Keywords Studios) to learn how leading studios are successfully turning compliance shifts into DTC growth engines — while enhancing player experience.

🔍 You’ll Learn:

✅ What the **Epic v Apple decision** and DMA mean for your monetization and marketing strategy  
✅ The 5-phase DTC Playbook: from foundational webshops to futureproof readiness   
✅ How to **drive high-quality, compliant traffic** and **create frictionless conversion** paths  
✅ The **role of player support and experience** in webshop success (CSAT, retention, resolution)   
✅ **Real-world insights** and pitfalls to avoid from studios already operating webshops

You’ll walk away with a clear, actionable framework to navigate the new DTC landscape, create a frictionless player journey, and make regulatory change your biggest growth opportunity of 2025.

📩 **Register now** to secure your spot and get access to the full recording, slides, and exclusive post-webinar insights.

 

**Register Now**

### **Meet the Speakers**

![profile-pic (5)](https://get.helpshift.com/hs-fs/hubfs/profile-pic%20(5).png?width=200&height=200&name=profile-pic%20(5).png)

**Andrew Dubatowka**

 

Head of Marketing

**Neon** 

 

[**![Screenshot 2025-06-25 at 22.31.38](https://get.helpshift.com/hs-fs/hubfs/Screenshot%202025-06-25%20at%2022.31.38.png?width=160&height=40&name=Screenshot%202025-06-25%20at%2022.31.38.png)**](https://www.neonpay.com/)

 

 

![Yi Chen](https://get.helpshift.com/hs-fs/hubfs/Yi%20Chen.png?width=200&height=200&name=Yi%20Chen.png)

**Yi Chen**

 

Product Design Lead

**Neon** 

 

[**![Screenshot 2025-06-25 at 22.31.38](https://get.helpshift.com/hs-fs/hubfs/Screenshot%202025-06-25%20at%2022.31.38.png?width=160&height=40&name=Screenshot%202025-06-25%20at%2022.31.38.png)**](https://www.neonpay.com/)

 

 

![profile-pic (1)-1](https://get.helpshift.com/hs-fs/hubfs/profile-pic%20(1)-1.png?width=200&height=200&name=profile-pic%20(1)-1.png)

**Adam Blomberg**

 

Senior Global Client Partner, Player Engagement

**Keywords Studios**

 

![Primary Logo_Black (1)](https://get.helpshift.com/hs-fs/hubfs/Primary%20Logo_Black%20(1).png?width=160&height=57&name=Primary%20Logo_Black%20(1).png)

 

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