---
title: "Webinar | Player Engagement Series: (4) How Trailmix Games Built And Scaled A Community And Support System From The Ground Up"
description: In this insightful webinar, we'll explore the foundational strategies for establishing robust player support and community management frameworks. Join our guest Aino, Player Experience Lead at Trailmix Games, who built Trailmix's player support from scratch and curated their social media strategy, growing the Love & Pies social media following to over 650,000. Aino will share her firsthand experience and actionable insights on how to lay the groundwork for scalable and engaging player experiences.
image: https://get.helpshift.com/hubfs/LinkedIn%20post%201920%20x%201080%20-%20Aino%20Trailmix%20Webinar-1.png
---

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Webinar

## How Trailmix Games Built And Scaled A Community And Support System From The Ground Up

**On-Demand**

In this insightful webinar, we'll explore the foundational strategies for establishing robust player support and community management frameworks. Join our guest **Aino Kinnunen, Player Experience Lead at Trailmix Games (Supercell Investee company)**, who built Trailmix's player support from scratch and curated their social media strategy, growing the Love & Pies social media following to over 650,000. Aino will share her firsthand experience and actionable insights on how to lay the groundwork for scalable and engaging player experiences. You can read more about her success in this [case study](https://www.linkedin.com/smart-links/AQF8l2AtPoHWMg/70f2d190-ba3d-4be4-9595-9cb3f0939591).

**Key Discussion Points:**

**Building the Foundation**

- Starting from Scratch: Essential first steps for creating player support and community management functions.
- User Journey Design: Crafting support journeys that enhance player satisfaction and streamline issue resolution.
- Community Building Blocks: Cultivating a welcoming and active community from the earliest stages.
- Tool Prioritization: Selecting and implementing the right tools for support, automation, and community engagement.

**Scaling for Success**

- Strategies for scaling support operations as your player base grows.
- Community growth strategies Balancing automation and human interaction in player support.
- Fostering positive sentiment and long-term player retention through community initiatives.

Don’t miss out—reserve your spot today and learn from Aino's best practices!

🎁 **Exclusive Giveaway**

**One lucky attendee** will win a Player Engagement Battle:Royale card game!

**Watch Now**

### **Meet the Speakers**

[![Jason](https://get.helpshift.com/hs-fs/hubfs/Jason.png?width=215&height=215&name=Jason.png)](https://www.keywordsstudios.com/en/services/engage/player-engagement/)

**Jason Copeland**

 

Senior Customer Success Manager

**[Keywords Studios](https://www.keywordsstudios.com/en/services/engage/player-engagement/)**

 

[![Primary Logo_Black](https://get.helpshift.com/hs-fs/hubfs/Primary%20Logo_Black.jpg?width=191&height=68&name=Primary%20Logo_Black.jpg)](https://www.keywordsstudios.com/en/services/engage/player-engagement/)

[![Final Aino](https://get.helpshift.com/hs-fs/hubfs/Final%20Aino.png?width=215&height=221&name=Final%20Aino.png)](https://www.linkedin.com/company/trailmixltd/posts/?feedView=all)

**Aino Kinnunen**

 

Player Experience Lead

**[Trailmix Games](https://www.linkedin.com/company/trailmixltd/posts/?feedView=all)** 

 

[**![484797792_1754861118426046_6617548423572507275_n](https://get.helpshift.com/hs-fs/hubfs/484797792_1754861118426046_6617548423572507275_n.jpg?width=113&height=113&name=484797792_1754861118426046_6617548423572507275_n.jpg)**](https://www.linkedin.com/company/trailmixltd/posts/?feedView=all)

 

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