Beating Mobile Churn

What this guide covers

Acquiring new users is costly, difficult to maintain, and competitive. The app market is incredibly crowded. With so many options to accomplish the same tasks, users are less inclined to stick around.

Beating mobile churn in such an economy requires opening up channels of communication on the part of app developers, marketers, and support agents, and keeping these channels in-app. At its core, increasing engagement (thereby reducing churn) is about establishing lasting relationships. And, like all relationships in life, this rests on a few central principles.

What you’ll learn

• Importance of knowing your app users
• How to communicate on terms that work for your app users and the company
• Providing resources to grow stronger
• Maintaining effective and clear communications